The Ideation Canvas Case Study: Smart Transfer
Ideanaut used by the Smart Boys resulted into discovering the need to answer the problem where any data transfer from one removable storage device (pen drive) to another has to be done via a Personal Computer or a Laptop.
Smart Transfer Technology (Ideation):
People:
Mention all the customer segments that you want to serve or solve the problem for, in the People block.
Team enlisted the people like Student, Businessmen, Musicians, Farmers, Teachers, Doctors, Line man and Police.
Activities:
In the Activity block, Mention every single activity carried out by the aforementioned people.
Team enlisted the activities as, Students and Teachers may do data sharing, Businessmen’s activity of online shopping, Musician’s hearing music, farmers do agriculture, Teachers teach, Doctors do the Operations, line man does the electrical works and police do crime detection. It is always recommended to list down as many activities pertaining to a single entity from the people do so as to generate more and more randomness and uncertainty in the block.
Situation/Location/ Context:
In this block, list down multiple situation/location/context wherein these activities are taking place.
Team listed down various situation/location/contexts like travelling, online shopping for are rare product, hearing music on a picnic, agriculture in the fields, student-teachers activities in college, Doctor’s activities in the hospital, Line man’s electrical works on the Electric Posts and Police’s supervision and surveillance activities in the traffic.
Props:
In this block list down every single Props that can be associated to the subject.
Team listed down various props like, concentration detection alarm, smart transfer, pen drive to pen drive data transfer using wifi, emotional music player, online auction, pest detection using digital image processing, virtual classroom using desktop sharing, election monitoring system, black box, life helmet, music composed based on lyrics, license using thumb impression etc. These props may be solutions to some or the other ordinary problems but pivoting or iterating through the four blocks using all the permutations and combinations, playing and leaping from one block to another block connecting various random sticky notes may lead to an idea that can be sought to get along with.
Process flow:
The team tried to connect various entities from different blocks and brainstormed over the multiple combinations formed accordingly. In the end the following words got connected as a part of hundreds of iterations carried out.
People: Students & Teachers
Activities: Data sharing and Teaching
Situation/Location/Context: College, Travelling, Rare data
Props: Wifi and smart transfer.
Proposed definition after Ideation canvas analysis: ”PEN DRIVE TO PEN DRIVE SMART TRANSFER USING WIFI.”
A Smart transfer system that would facilitate data transfer without using the intermediate PC or laptop system.
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